Close-up of a breakfast sandwich with fried egg, bacon, cucumber, cheese, and toasted bread, on white paper on a rustic wooden surface.

Conestoga Farms Photography Treatment

by: Sarah Farmer & Nick Ghattas

Team Approach

We work together as a small team, both as photographers, with one of us also taking the lead on food styling. Between us, we handle all the props and set dressing, so we’re constantly shaping the scene as we go. We’ve worked together on a range of shoots, which makes the process feel really smooth on set and helps everything stay cohesive and product-forward.

Shooting Approach

Our style leans into natural, real-life environments that feel clean and unforced. We keep styling minimal and intentional, using everyday kitchen elements to support the scene without overpowering it. Our approach is centered on capturing Conestoga Farms eggs naturally golden yolk in a kitchen space that feels quietly lived in, as if something just happened or is about to. The goal is to create imagery that feels natural with a sense of presence, while still remaining clean, and product-forward.

While we prioritize a natural light look, we’re flexible in how we achieve it. We often use continuous lighting shaped to feel like natural daylight, which allows us to stay consistent throughout the shoot. When conditions are right, we’ll also take advantage of available natural light, using a mix of both to keep things efficient and visually cohesive.

A white speckled bowl containing a sunny side up egg with chopped herbs, a slice of toasted bread with mashed avocado, and a mixed green salad with cherry tomatoes, pickled red onions, and leafy greens, on a marble table.

Our Plan

We’ve already secured a kitchen location that aligns with the look and feel we’re aiming for (shown below), which will serve as the foundation for all in-kitchen scenes.

Alongside that, we’ll build out a simple secondary setup within the same space for surface-based imagery. With both setups running side by side, we’re able to move between them seamlessly—and since we both shoot, we can capture across both setups in parallel, keeping things efficient while still building a strong range of final images.

We’ll be sourcing props and surfaces from our combined in-house collection, allowing us to keep everything cohesive, flexible, and grounded in real, everyday elements without overcomplicating the styling.

Each setup is designed to produce multiple variations through small shifts in angle, framing, and light, so the final set feels consistent while still offering variety.

A plate of cooked bacon, fried eggs, and toast on a red checkered napkin in a kitchen, with a can of Pam Original cooking spray nearby, alongside a stovetop and wooden cutting board in the background.
Plate of avocado toast topped with a fried egg, served with a side salad of greens and onions.

Note: All images included in this pitch are our own, selected to reflect the look, feel, and approach we would bring to this project.

INSPO/STYLE

Selected work from our past shoots that captures the tone, lighting, and setting we’d bring to this project.

Packed banana chocolate chip muffins on a white counter, with other ingredients and snacks surrounding them, some in glass bowls, in a bright kitchen setting.
A person operating a food recycler machine in a modern kitchen.
A jar with a dark liquid and a dropper bottle labeled 'Chaga,' with a bowl of salad and kitchen appliances in the background.
Person packing a blue backpack with a carton of milk, keys, and white shoes on a wooden table.
Bag of In Good Faith dark chocolate salted caramel bites with a blurred kitchen background.
Person in denim shirt pouring a drink from a flow carton into a glass of ice on a kitchen counter.

LOCATION

This is the kitchen we’ve secured for the shoot. We love the natural light, the island, and the clean, neutral tones.

Modern kitchen with light wood cabinets, a white kitchen island with a potted plant, green bar stools, window with sunlight, stainless steel refrigerator, and dining table with brown chairs.
Kitchen countertop with eggs, spices, jars, and a loaf of bread, with wooden cabinets and a stove.
Photo of a dining area and kitchen with wooden table, brown and green chairs, potted plants, large window, artwork, and a bar cart with bottles.

We can’t wait to bring this to life and have some fun with it.

Thank You!